The future of digital media…

You know, the business models of the MPAA and RIAA are just too antiquated for today’s world. Considering that Apple will be updating its iPod line in just hours, I thought I would take some time to comment on what should be, and tie it to my current situation at Stony Brook University.

Microsoft did a good thing with the Zune…they decided that it would be a good idea to go and add Wi-Fi to the device. This way people could share music. Of course there was one caveat: the limitations on the songs. They would only let you listen to a song three times after downloading. Afterward, you would have to buy it. Period.

What if, however, one company could stream all of this music…for free, or maybe a small fee. Just take a look at what projects such as Pandora radio are all about…they give you choice of music (even if the choice is not great). there have been some rumors about the iPod having Wi-Fi capabilities. What if these new iPods could stream music from whatever iTunes computer it is in range of. Imagine that…now you allow people access to so much content, they would not have to worry about pirating.

Since I’ve moved in at Stony Brook University, I have seen that many students have their copy of iTunes configured to share their libraries. What a wonderful idea! I can go into a library of like 8000 songs and listen to the music I want. I don’t possess a copy of it, I can just listening, just as I would be on the radio. Now what if my iPod could pick up on those shared libraries?

I know that iTunes gives warnings that the sharing is for personal use only, but that is because of pressure from record labels. There is no doubt. If it was up to Steve Jobs, there would be no DRM anyway. Just imagine a connected campus in which I have access to hundreds of thousands of songs…all from my iPod. If that isn’t innovation, I don’t know what is.

Comments from anyone? My library is currently password protected, but if you do happen to find it (under Stephen Stakey’s Library), let me know. I wonder how many others at SBU have discovered this cool thing.

And more importantly, why not open up your library? Keep iTunes in the background and share your music…but of course it couldn’t be illegal, as you don’t actually retain the music. Really I don’t see how it is different than lending a friend a CD many years ago…just for a listen. Or what, was that illegal, too?

So here’s to Apple in hoping that the new iPod will be the most revolutionary personal media player out there. The creative genius is there…along with the innovative drive. And of course, I will be back tomorrow to share my thoughts about the new announcements.

What do you guys think?